Case Study on RELE-Rouen: Language Immersion in Normandy Essay

Executive Summary Maxime is the co-founder of RELE-Rouen, a franchise language school under RELE at Rouen, France. The business took a downturn during the economic crisis from 2009 to 2011 and it has been losing money for three consecutive years. The franchise contract with RELE is due for renewal in two month. At this time, Maxime is presented with three options: 1. Renew franchise contract with RELE 2. Switch to OILT programs 3. Sell the building to EFEL This report first explored the constrains that Maxime faces in this decision making process. And then the three options are analyzed and compared in details by using a set of criteria, including financial return, franchise models comparison, and other business strategy related considerations, i.e. customers, company, distribution channels and market outlook. The people perspective in this decision making process is also being examined. Based on the findings, RELE-Roune will face another year of loss if RELE does not allow Maxime and Beatrice to run their weekend programs anymore in 2012. OILT is only more profitable if they can sell at a much higher quantity than they do now. And the 1.5m offer from EFEL is much below the valuation of the building and their business. Therefore, it is vitally important that Maxime first determine RELE’s willingness to grant Roune more freedom in program offering in the future. If RELE refuses to, Maxime and Beatrice has to choose between OILT and selling at a loss to EFEL. Maxime and Beatrice should also look for an OILT franchisee that is in a similar geographical location, i.e. a rural area in close proximity to a metropolitan city, to understand their marketing strategy and the new company identity in order to estimate their required initial investment and future business potential if they are to switch to  OILT. Constraint RELE’s centrally controlled sales activities and program offerings are largely the reason why Maxime and Beatrice can do very little to revive their business in times of crisis. It will continue to be a constrain in their future with RELE. Maxime and Beatrice’s financial situation can also restrict their decision-making. The current asset RELE-Rouen held as of 31 December 2011 is just enough to cover its current liability. Any new investment can create a considerably cash flow problem for the company. Maxime has already guaranteed a loan of â‚ ¬800,000 personally. It can be difficult for them to source for new loan or cash investment given the uncertainty of their business future. The building, which Maxime and Beatrice used to run RELE-Rouen, is jointly owned by the five siblings. It is a family heritage. Any decision made related to the use of this building will have to be in all siblings’ best interest. Criteria The three options are being evaluated based on the following criteria: Economics, Business Strategy and People. Economics This section details the financial analysis of the three options1. For RELE, three business scenarios are constructed and evaluated. An estimate of financial returns from OILT, assuming the same level of sales, is also calculated and compared with RELE’s. Lastly, an estimate for the valuation of the building and business provides an insight to EFEL’s offer. Option 1 – Renew franchise contract with RELE Scenario 1: RELE-Rouen offers only weekday programs. It is deduced from the case that Fabienne, the CEO, chose not to object to RELE-Rouen’s new weekend program because of the understanding that time was difficult. When the economy starts to recover, Fabienne may not allow this program to be offered anymore. It is estimated that RELE-Rouen will face a loss of close to â‚ ¬82,000. Scenario 2: RELE-Rouen continues its current offerings. Based on their own estimation, RELE-Rouen will have a profit of close to â‚ ¬30,000. Scenario 3: RELE-Rouen is allowed to offer both four-weekend and English program. This is the best-case scenario for RELE-Rouen. It is not clear why  RELE rejected Maxime and Beatrice’s proposal to offer English program in 2011. One of the possible reasons can be that RELE wanted to avoid new investment in selling to a new segment during crisis while their main focus was to maintain profitability of their own center. It is reasonable to assume that Maxime and Beatrice have a stronger bargaining power now given the fact that they have been approached by OILT and the economy will recover more in 2012. It is estimated that RELE-Rouen will take a profit of close to â‚ ¬91,000. From the calculation, it is clear to see that the profitability of RELE-Rouen is directly affected by the types of programs they can offer. If RELE put a stop to their weekend program, they will have another year of loss. Option 2 – Switch to OILT programs It is assumed that they will be offering both French and English classes during weekday and weekend with OILT. But without a clear understanding of the new targeted market, it is difficult to estimate a sales number. In this calculation, instead of looking at the profit based on an assumed number of sales, the profitability of the OILT programs is evaluated using the same level of sales as proposed in Scenario 3 with RELE. The comparison of the profitability can reveal the different franchise fee structure and its impact on profitability. It is also expected that certain amount of initial investments is required when switching to OILT. But at this stage, there is not sufficient information yet. The calculation simply assumed a similar cost structure as RELE, and did not include any additional investment. Based on the calculation, they will face a loss of close to â‚ ¬36,000. Compare this calculation with Scenario 3 at RELE, it can be concluded that by selling the same amount of classes, the RELE model is more profitable. Another calculation is done to prove the hypotheses that the OILT model is more profitable selling by quantity. By increasing the number of classes sold by 10% (which is still within their current capacity, therefore the same fixed cost applied), the profit almost doubled. Option 3 – Sell the building to EFEL The valuation of the building and the valuation of the business is, in total, around â‚ ¬2.6m. Details of the calculation can be found in Exhibit 3. Based on the calculation for the three options, it can be concluded that the â‚ ¬1.5m offered by EFEL is definitely not an attractive offer. Even if Maxime and Beatrice do not want to continue with their business, they should negotiate another deal with EFEL. Business Strategy Franchise model Since RELE’s only customer base is executive and it is assumed that the weekday programs are mainly sponsored by corporate, maintaining long-term corporate relationships would be RELE’s primary marketing focus. It also gives RELE reasons to centrally control their marketing effort because it is costly both in terms of time and money to build and maintain relationships with corporations and any mishandling of this relationship can adversely affect RELE’s image. The advantage of a centrally controlled sales operation reduces the franchisee’s cost in business development. The disadvantage is, RELE may not have the local knowledge to develop marketing strategy specific to the franchisees’ region and during economy downturn, franchisees have little to no freedom to recoup demand on their own. OILT on the other hand, is targeting at the mass individual consumers. It hardly controls any aspects of its franchisees’ operations. It also means that franchisees will have to decide every aspect of their growth strategy themselves. Customer As discussed earlier, RELE program is for executives while OILT program is for all adults, especially international tourists. A company’s customer base determines the identify of a company. If Maxime and Beatrice want to take up the OILT program, they may have to offer different type of food, different methods of teaching, different ways to promote their programs, different incentives to attract repeat customers and may be even different styles of decorations in the building. Company Maxime is a CEO of their family business apart from running RELE-Rouen with Beatrice. Even though they have been offering the RELE programs for 9 years now but because of the franchise policy, they have only been engaged in academic, administrative and hospitality related operations. Also due to the single type of customers, i.e. executives, they may not have the knowledge and skills in managing mass market. The professors working at RELE-Rouen  have an average age of 52. They may not adapt to new teaching methods of using multimedia very quickly. Competition Currently RELE-Rouen is enjoying a relatively low competition in the region. But OILT and EFEL are targeting at the same type of customers and both of them are interested in entering the region. If Maxime and Beatrice are to take up franchisee from OILT, EFEL is a competitor. Channels According to the financial estimate for the OILT model, it was concluded that in order to make a better profit, they have to sell a better quantity than they have now. Beatrice has little experience in sales and OILT franchise model requires an international sales coverage. OILT offers 10,000 international agents. Choosing the right agents and exploring alternative sales channel would directly determine the success of their business with OILT. Paco Valls, the OILT franchisee in Barcelona may not be a good reference to forecast Rouen’s business potential because of their different geographical location. In Barcelona, Paco Valls has direct access to both a large pool of tourists and the local residents, which Rouen does not provide. Market outlook As the economy starts to recover, Maxime and Beatrice should start to see a pick up in demand both in corporate spending and tourism. The potential of growth of the market also makes EFEL’s 1.5mn look less attractive. If Maxime and Beatrice is to switch to OILT, it is a good time to make the investment as well so that their new business will be up and running when the demand is back in full swing. People Maxime is 62 years old and will retire in 3 years. He may not want to engage in a new adventure and would prefer a stable income from a stable business. Beatrice’s only source of income is from their language school. And further losses can adversely affect her financial security. Their other siblings and the three teachers who have been working with them for close to a decade will also be affected if they decided to sell the school and the building. Synthesis After examining the three options Maxime has, it can be concluded that they will face another year of loss if RELE does not allow them to run their weekend program anymore. OILT is only more profitable if they can sell at a much higher quantity than they have now. And the 1.5m offer from EFEL is much below the valuation of the building and their business. Action Plan In view of the various potential and risks in their current business and their future alternatives, Maxime have to get an understanding with RELE if they can continue with their weekend programs in 2012 as soon as he can and if possible, he should make sure the contract reflects this provision. Maxime should also start negotiating with RELE on allowing them to offer English courses. At the same time, Maxime and Beatrice should also start doing market research in order to better understand the potential demand for OILT model in Rouen, such as the amount of tourists in the region, they can also look for OILT franchisees that are in similar geographical locations and learn from their experience and also help them estimate their financial future with OILT.

Mass Construct in Barbie Doll by Marge Percy

Barbie Doll The Common Women Poems, III. Nadine, resting on her neighbor’s stoop By Marge Piercy This girlchild was born as usual and presented dolls that did pee-pee and miniature GE stoves and irons and wee lipsticks the color of cherry candy. Then in the magic of puberty, a classmate said: You have a great big nose and fat legs. She was healthy, tested intelligent, possessed strong arms and back, abundant sexual drive and manual dexterity. She went to and fro apologizing. Everyone saw a fat nose on thick legs. She was advised to play coy, exhorted to come on hearty, exercise, diet, smile and wheedle.Her good nature wore out like a fan belt. So she cut off her nose and her legs and offered them up. In the casket displayed on satin she lay with the undertaker's cosmetics painted on, a turned-up putty nose, dressed in a pink and white nightie. Doesn't she look pretty? everyone said. Consummation at last. To every woman a happy ending. Mass’ Constructs The Mass’ C onstruction or the matters which related to power relation and domination by Michel Foucault might be applied into the poem of ‘Barbie Doll? by Marge Piercy. Clearly could be seen, the victim from the poem are exactly a woman.While she’s only a kid, the topic of Mass’ Construction is strongly applied into the theme and atmosphere of the poem. As Michel Foucault stated in his ‘Power/Knowledge’, the stronger one person the bigger his position to influence the weaker opposites. For Michel Foucault it is through discourse (through knowledge) that we are created. If we are the sum of our experiences (the knowledge we encounter), then those in control of our early life experiences have enormous power. In an isolated family, a child's knowledge depends upon just a few people. In a sense, those few people create the child's identity.From Power and Knowledge, comes ‘Discipline and Punish’ for the littlegirl. That these reorganizations of knowledg e were also intertwined with new forms of power and domination. The littlegirl cannot attempt to learn anything but what is communicated by them by her society. This is what the little girl had experienced in the poem. Not mentioning she is a little girl, it doubles the oppression she should endure in order to get accepted by this Mass’ Construct society. Thus, this one-sided ideal to construct a woman theme might synergic with the Power/Knowledge as well as Discipline and Punish which both are coined by Michel Foucault.This tragic poem depicts the struggle of a little girl which surrounded by the all-controlling society. To control something, one side/individual definitely have power to execute it. It is practiced by how the society constructed the girl who only knows the beauty of the doll which she’s play with. While this is also could be seen as kids’ innocent activity, the idea of parents give their daughter a ‘barbie doll’ might be interpreted as the act of power controlling. Parents, who are the closest part of society towards the kids inarguably, took the first role in controlling the little girls.This girlchild was born as usual and presented dolls that did pee-pee and miniature GE stoves and irons and wee lipsticks the color of cherry candy. What the parents and society knows are that girls should act as a ‘girl’ by their only own point of view. And it has been done by presented her with the typical girls’ toy in a form of dolls. They are not only ordinary dolls in usual, but the dolls were concluded with their domestic tools, ‘and miniature GE stoves and irons’. It has been shown implicitly on how society sees woman and how to treat one.And as a woman, one should shows the ‘beauty’ by the line ‘and wee lipsticks the color of cherry candy. ’ If not red, cherry candies are pink colored, the color which depicts the soft sides of the women. When it is correlated to the facts of Power/Knowledge by Foucault, this is the part where the basic knowledge of the society towards women is exactly the same with what the poem described. And because ‘This girlchild was born as usual’, she should acted as one. It is ironic when the quotation above connected to the very next lines on the same stanza.Then in the magic of puberty, a classmate said: You have a great big nose and fat legs. The breakdown of the littlegirl started here. The picture of dolls (Barbie doll) had planted since she was kid by their parents. The relationship between peers at school also played a great role to build an identity of one person. And those peers of the littlegirl also one of the societies which construct the girl’s self. Unconsciously, she should know by now what kind of girl which boys/students from these lines who represented society preferred are.This is how the image of Barbie doll became the solid mental picture of perfect woman craved within the girl. Her place as the minority who surrounded by the construction of society has grown a guilty feeling inside the littlegirl. This might be caused by how she tried to show her good self as a woman so the society wanted to accept her existence. The strong proofs for this point are as mentioned on these lines: She went to and fro apologizing. Everyone saw a fat nose on thick legs. ‘Everyone saw a fat nose on thick legs. ’ Line are kept repeating itself.This is the indication that the problems which the society looked down towards the girl are pretty severe because they cannot tolerate it. They are cannot bear the truth that this littlegirl are not quite woman enough on their sights. Those nose and legs are always the bold worst points for the society to accuse, and to show the littlegirl that woman should not have an appearance such hers. A line before that also draws the littlegirl submission against the society. A mere apology are not enough because the false power w hich applied by society is a must rule for the littlegirl to obey.This all are caused by the position of littlegirl which make her cannot voice her heart. To prove that she is inferior against them who hold the knowledge to dominate every insight of the littlegirl. Thus, practicing the power relation towards the defenseless littlegirl. But the littlegirl are not a failure as her society has accused. The very first lines on second stanza, especially the line ‘She was healthy, tested intelligent, possessed strong arms and back,’ are indicated that she has everything that human existence could muster.Every aspects of her life are the things that needed to actively blend into every mantle of society. She was ‘tested intelligence’, she might offer a helps for teaching people in the future, or ‘possessed strong arms and back,’ to do some more harder works to accomplish such as an athlete or adventurer. She could do almost anything in the near future because ‘She was healthy. ’ From those proofs alone, she is the one of human woman who could do anything he would like. She has everything whether to be a socialist or liberalist individual with everything she has got.But again, due to the repetitive use of ‘Everyone saw a fat nose on thick legs,’ those all positive aspects of the littlegirl are concealed within. The construction which applied by the society has hazed away those irrefutable prospects of hers. The first line of third stanza started with the deceitful construction to construct not only their way of thinking but also how women should act in normal way. To show the fitness, beauty, without any indication of lacking things as a woman. Synergistically with the Power/Knowledge relation, the aspects of woman’s construction also could be applied with Foucault’s Discipline and Punish.In his Discipline and Punish, however, the eighteenth-nineteenth century transformation of the human sci ences was explicitly set in the context of practices of discipline, surveillance, and constraint, which made possible new kinds of knowledge of human beings even as they created new forms of social control. Rouse, in his â€Å"Power/Knowledge†, directly stated that perhaps the most important transformation that Foucault described was in the scale and continuity of the exercise of power, which also involved much greater knowledge of detail.Foucault was interested in the difference between massive but infrequent exercises of destructive force (public executions, military occupations, the violent suppression of insurrections) and the uninterrupted constraints imposed in practices of discipline and training: â€Å"It was a question not of treating the body, en masse, ‘wholesale,' as if it were an indissociable unity, but of working it ‘retail,' individually; of exercising upon it a subtle coercion, of obtaining holds upon it at the level of the mechanism itself †” movements, gestures, attitudes, rapidity: an infinitesimal power over the active body. Other ways of exercising force can only coerce or destroy their target. Discipline and training can reconstruct it to produce new gestures, actions, habits and skills, and ultimately new kinds of people. â€Å"The human body was entering a machinery of power that explores it, breaks it down and rearranges it†¦. It defined how one may have a hold over others' bodies, not only so that they may do what one wishes, but so that they may operate as one wishes, with the techniques, the speed and the efficiency that one determines. Thus discipline produces subjected and practiced bodies, â€Å"docile† bodies. (Rouse, 2005) ‘†¦So that they may operate as one wishes, with the techniques, the speed and the efficiency that one determines. ’ Rouse opinion regarding the Power and Discipline which applied to the girl by the society ‘breaks it down and and rearranges itâ⠂¬ ¦Ã¢â‚¬â„¢ Since the littlegirl presented a Barbie doll, at that time precisely, she had been constructed and her identity had been arranged. When the girl feels the bigger role of her peers at school, the big construction of society had broke down her capacities as the girl who is capable in many departments as mentioned on the second stanza.Then the society reconstructed it many times as in the beginning of the third stanza. She was advised to play coy, exhorted to come on hearty, exercise, diet, smile and wheedle. Everything that the society gives to her is the methods in how the society tried to constructed her into the way they should see a woman. ‘to play coy, exhorted to come on hearty, exercise, diet, smile and wheedle. ’ To live in submission and acted under the rule of them to be a perfect woman. The tragic ends show the break-free of the littlegirl from the clutch of Mass’ Construction.Everything that she have to chose her own way of live has been ma nipulated, so to speak, constructed and rearranged. The way the girl ended her life is not the way for her having a choice in the end, but the act to show how the power of society are relentless and how little the choices for they who has under the oppression of it had had. BIBLIOGRAPHY 1. Rouse, Joseph, â€Å"Power/Knowledge† (2005). Division I Faculty Publications. Paper 34. http://wesscholar. wesleyan. edu/div1facpubs/34

Discuss the value of having a strong corporate brand for an Essay

Discuss the value of having a strong corporate brand for an organisation - McDonalds - Essay Example (McDonalds Corporation, 2008; Brand Republic, 2002) For this study, the student will first define the true meaning of brand followed by the basic information related to the establishment of a brand. After discussing how McDonald’s have been managing its corporate brand over the years, the student will examine the importance of branding within the hospitality industry. Prior to the conclusion, the student will enumerate the benefits attached with having a strong brand on the part of McDonald’s and its consumers. Brand is defined as the â€Å"name, term, sign, symbol, design, or a combination of these† (Kotler, 2000: 404) such as the yellow coloured ‘M’ sign of McDonald’s. Basically, the main purpose of a brand name is to enable the consumers to identify the products or services of one company from a similar product that is being offered by other companies. Aside from using a simple brand name, it is also possible for McDonald’s to have a brand extension such as in the case of ‘McDonald’s Happy Meal’ or ‘McDonald’s land or playplace’ used in targeting children (Gidman, 2008; Roberto & Roberto, 2004) offered by the company; (2) the physical and emotional benefits the consumers get out of patronizing the company’s product and services; (3) the values of the company in terms of its capability to render a high quality product to its target consumers; (4) the corporate culture such as being organized in terms of delivering its services to the public; and (5) the kind of consumers that patronizes the products and services offered by the company. (Aaker, 1997; Kapferer, 1992: 38) There are many ways on how to establish a brand. Marketing managers or a company owner(s) has the option to use the founder’s name(s), location, the quality of a product, the lifestyle of a company’s target market, an artificial name, a culture or a heritage. (Urde et al., 2007;

Is it possible for EU Multinational investment in China to benefit Essay

Is it possible for EU Multinational investment in China to benefit both the EU and China - Essay Example This, Oehler-Sincai (2011:74) notes can be attributed to the high growth rate in these economies and the high level of transformation from efficiency driven economies towards innovation driven economies. China in particular, has experienced the strongest growth among the emergent countries over the past three decades. This has been characterised with a high level of investment projects from various developed countries, the European Union (EU) the world’s leading source and host of foreign direct investment, being among them (Vanino, 2012:70). Both China and the EU are among the largest host and source of foreign direct investment in the world and the two countries have over the past years developed an integrated industrial and commercial relationship (Bustillo and Maiza, 2012: 355). Despite the continuously increasing trading relationship between the EU and China, increase investment flows between the two countries have remained limited in comparison. While the European invest ors agree and concur to the suitability of China as a desirable investment location that has high unexploited potential, there are still high concerns concerning a ‘lack of level playing field’ in the region as well as uncertainty and persistent barriers in the Chinese business environment (European Commission, 2012). In recent years, EU investment in China has reached about 20% of all foreign direct investment (FDI) in China. At the same time, China is also growing to be an active investor globally with a growing share invested in the EU market (Vanino, 2012:70). The high optimism on the growth potential within the Chinese market however does not translate immediately to EU confidence in China market as a predictable and sustainable investment environment. This is mainly because of the persistent barriers in China. Furthermore, the EU feels that China has obtained more benefits from their trading and investment relationship, as EU investment environment is more open to China, than China is to EU investors (Vanino, 2012:70; Bustillo and Maiza, 2012: 355). Taking into account the rising importance of China as an investment destination for EU investors, it is important to examine whether it is possible for EU investments in China to benefit both EU and China. Hence, this paper seeks to accomplish this purpose. Background to EU Multinational investment in China Over the past three decades since the Chinese reforms which liberalised the economy to adopt a more market based economy, China has rapidly experienced high growth rates, which has elevated economic development in the country (European Commission, 2011). Over this period, China has experienced a 9% annual average growth rates with its GDP rising exponentially to 5% of the global GDP. This growth resulted to the highest drop in poverty within a country in world history as the people living under a dollar a day reduced by 170 million between 1990 and 2000, and as the country experienced a sudden surge in middle class with a large purchasing power (Commission of the European Communities, 2006). The increased integration of China into the World’s trading system, mainly spurred by the country’s inclusion in the World Trade Organisation (WTO) in 2001, provided China with export markets that were open, hence elevating the country into a trading power. Furthermore, China became a major recipient of FDI with more than

International oil and gas law Essay Example | Topics and Well Written Essays - 4000 words

International oil and gas law - Essay Example This will start by explaining the types of agreement that the government can enter into when the current term with an oil development company called Noble Oil expires and the reasons why such type of agreement could be suitable. Also, following oil discovery in Amazia, the paper will discuss how the Urbania should go about oil development in that region as well as give an advice on which company the government should work with. Finally, the paper will discuss the various types and sources of finance that are available for Urbania, considering that the country does not have adequate resources to fund oil development projects. A. What type of agreement should Urbania enter into for continued development of, and production from, the Western Plateau region, when the current concession expires? Be sure to give reasons for your recommendation. There are several fundamental agreements that can be made between the government of Urbania and Nobel Oil Company including the Joint Venture Agreem ent, concession, service contract and production sharing agreement.1 The government can decide to continue with the current concession agreement if it wants to guarantee the ownership of the oil resources of the company that will be granted the license. Technically, this ownership is enjoyed in exchange for royalty, which is usually estimated at a fixed rate on the quantity of oil produced. In some situations, the company can also enjoy tax exceptions and reduced custom duties in exchange for the extraction rights. This agreement will present Nobel Oil with a long duration of agreement with the government of Urbania, and it will be difficult for the government to include a ‘lock in’ clause such that it will be hard for any party to pull out for whichever reason. Nevertheless, this type of agreement comes with some disadvantages. For instance, a concession is a long-term agreement, which is usually faced with problems related to adjustment of financial commitments as a r esult of unexpected circumstances. 2 It will also be a disadvantage on the side of the licensed company because it will be required to pay higher amount of pre-oil discovery fee, and following the discovery of oil, the company is likely to pay very high amounts of royalties as well as income tax. The current rate of royalty is 16%, which will somewhat generate a substantial amount of revenue and hence a good reason for the government to retain concession when the current one expires. The concession contains relinquishment clauses, which could compel the Oil Company to either to discover commercial reserves; or following the discovery of commercial reserves within a certain period of time, relinquish usable portions of the concession back to Urbania government. The concession has an express work obligation of a limited period of time within which the Oil Company is expected to commence oil exploration and on discovery of commercial reserves, the company would be expected to develop o il in accordance with good oilfield practice. This means that the government will have some powers to control the activities of the oil company in a manner that ensures the company is following oil industry practices. The joint venture agreement is another option that Urbania government can put into considerations after the current

What motivated people to use recreational drugs in the 1960 Essay

What motivated people to use recreational drugs in the 1960 - Essay Example The 1960s is known by many as the period when the youth rebelled against the government and strived to attain harmony, love, and peace (Iversen 210). The 1960s was also a period when numerous young people experimented with different kinds of drugs. This essay tries to answer this research question: what motivated people to use recreational drugs in the 1960s? Recreational drug is defined as any substance â€Å"taken on an occasional basis for enjoyment, especially when socializing† (Earleywine 54). Recreational drugs include a broad array of hallucinogenic and narcotic substances. The term also includes heroin, cocaine, phencyclidine (PCP), tetrahydrocannabinol (THC), amphetamines, barbiturates, alcohol, and caffeine. The use of recreational drugs by the youth was strongly associated with the rebellion and dissent experienced by the people of the 1960s (Iversen 210): The most profound example of the ability of marijuana to raise mass social consciousness occurred during the Vi etnam War era, on both the home front and the battle front.... Drug rehabilitation centers were established in the 1960s to provide assistance to drug addicts and to control the supply of recreational drugs. The Use of Recreational Drugs in the 1960s Two hallucinogenic drugs were at the core of the 1960s’ counterculture movement: LSD and cannabis. Cannabis is a plant grown in the American colonies for its fiber. Several Indian communities used the plant’s dried leaves with tobacco as a pain reliever (Conlin 940). Cannabis became a recreational drug due to two occurrences. First, a momentary fad for anything Turkish resulted in the establishment of hashish pubs, where people experienced the joy of ecstasy. Almost simultaneously, New Mexico and Texas inhabitants saw Mexicans using cannabis for its mind-altering effects. The use of cannabis as a recreational drug reached New Orleans, where clients of the city’s posh bordellos learned it from African-American singers who were at the time engaged in creating jazz. White singers, fascinated to jazz, began to use the terms ‘pot’ and ‘weed’ during the 1920s. Among the white people, using marijuana stayed practically a tradition for musicians until beatniks—the Beat generation of the 1960s—learned about it from the jazz clubs they visited (Conlin 940). The 1960s’ hippies learned marijuana use from the beatniks and began spreading the word about the hallucinogenic benefits of the drug. LSD has a shorter history. It was produced by Albert Hoffman in 1938, who was trying to create a new drug for headache. Hoffman described his experience with using LSD as â€Å"a kind of drunkenness which was not unpleasant and which was characterized by extreme activity of imagination†¦ an uninterrupted

The importance of the theologian Tertullian Essay

The importance of the theologian Tertullian - Essay Example Tertullian considered that Heretics were altering the religious teachings and scriptures to fulfill their personal desires, which is leading people towards corruption and confusion about religion and its core believes. He has mentioned it in his treatise of De Praescriptione Haereticorum, in which he defends the Rule of Faith. He argues that religion is not a source to attain material goals and comfort, but a path towards finding oneself and the reason of their existence. Hence, it cannot be guided by an individual who is seeking religion in terms of materialism (Barnes). The prevailing concept of the church being a place only assigned, or prayers was also modified by Tertullian, and describes in his Apology that it is not just a place of worship but attaining wisdom and social integration. In his later works gathered in De Carne Christi, he enlightened the concept of ‘substance’ and ‘person’, explaining how a being can be material and spiritual at the same time. Explaining this notion he addresses the authorities of God, Spirit of God and the Son of God. He exemplifies that as one person can have right over different substances, similarly Jesus Christ has the right over both humanity and divinity, and both exist in equality (Roberts). This paper will deal with Tertullian ideology of Penitential discipline, the church doctrine and his contributions for ethical and moral correction of the people. The paper also aims to provide authentic information about his contribution in forming the Latin vocabulary developing the terminologies of Trinitarian theology and Christology. 1. Trinitarian Theology Trinity defines the core concept of substance and person, illuminating that that there are three divine persons, not one, and one substance not three. The three persons are The God, The Spirit of God and Jesus Christ, who is the Son of God. All the three exist in eternity and entirety and are distinct to other, yet possess the same substance. The refore, all can be considered as God or divine in autonomy (Morrison). Tertullian explains this concept as discussed by Osborn (1997). that the kingdom of God is not suppressed but supported by the son of God. He describes that God’s monarchy is balanced by the Son of God and not in any ways threatened or distributed (Osborn). He explains that there is an economy of divinity, which is possible to maintain only if the divinity is practiced in both natural and supernatural forms. God is one who has created the entire universe and all creations; the Son of God is the protector and presenter of God, while the Spirit of God is the procedure of creation and protecting. Therefore, Tertullian states that, for the existence of God’s monarchy, the co-existence of the Son of God and the Spirit of god is equally important, and they are not dependent but related to each other (Morrison). In explaining the theology of Trinity, Tertullian in his doctrines, also throws light to the On eness and Corporeity of God. He rejects the concept of Marcion of dual God that is one of the Old Testament and one of the New Testament. In his argument to this, he lays the foundation of God as the supreme Authority. If He has someone equal

Volcanoes and other Igneous Features Essay Example | Topics and Well Written Essays - 500 words

Volcanoes and other Igneous Features - Essay Example The hanging wall slides going up past the footwall. The pushing forces that cause reserve faults are compressional which tries to thrust both the sides together. In a reverse fault, the hanging wall is the part that moves upward. Reverse faults are also occasionally called thrust faults. The term thrust fault is used to classify a fault with plates under the ocean. These kinds of faults can instigate more damage and destruction than strike-slips faults. The massive Sumatra earthquake in 2004, which cracked the biggest fault length of any documented earthquake, is an example of a reverse fault earthquake. The second type of fault is the normal fault, in which the pressure force that causes it is tension. The hanging wall moves downward as the footwall slides past it, going up. The forces that generate normal faults pull both sides apart, or extensional. Although it is termed a normal fault, a normal fault is not the most frequently occurring out of all the other types of faults. The term normal refers to the propensity for the movement of this type of fault to follow the direction of gravity. Examples of a normal fault are The Cabrillo Fault and The Great Rift Valley of Africa. Meanwhile, strike-slip faults have walls that instead of moving up or down move sideways. That is, the slide happens alongside the strike, unlike dip-slip faults, which occur up or down the dip. In these faults, the fault plane is typically vertical, thus, there are no hanging walls and footwalls. The pressure forces causing these faults are horizontal, moving both sides past each other. The San Andreas Fault that runs through California is an example of a strike-slip fault. The majority of mountain ranges on Earth have been formed because of the compression along or within tectonic plates. Massive areas of bedrock disintegrate into blocks by faults. Landforms such as mountains, ridges, hills, valleys and lakes are occasionally created when the

Southland by Nina Revoyr Essay Example | Topics and Well Written Essays - 2250 words

Southland by Nina Revoyr - Essay Example In a socialistic form, the novel represents three ethnic groups, i.e. Asians, Blacks and Mexicans. It also illustrates the behavior of these ethnic groups compliant with various situations arising during the exploration of the mystery. Consequently, it highlights both the utopian and the dystopian verges of the races in a well-furnished manner (Nina, R., â€Å"Southland†). Several characters can be identified in the novel performing their individual characteristics according to the situations and instances. Among them the two major characters of the story are Jackie Ishida and James Lanier. Jackie Ishida was the grand daughter of Frank Sakai, an Asian settled in Los Angles with a store in the area. Frank Sakai had passed away quite ‘unexpectedly’, just before ten days of Jackie Ishida’s arrival to the city after receiving the call from her aunt Louis. Jackie Ishida, by her birth belonged to the Asian race and can be identified as an Asian-American. The girl was also a final year law student in the UCLA law school. On the other hand, James Lanier was an African-American and related to one of the three victims who was found murdered in Frank Sakai’s store (Nina, R., â€Å"Southland†). Throughout the novel there were several incidents where the ethnic qualities of these characters have been visualized. For example, the first interview of Jackie Ishida and James Lanier revealed the various paradoxes of the two young minds in terms of ethnicity and gender. As can be witnessed in the situation, Jackie seemed to be quite an individualist and conservative as well for which her ethnicity and gender plays a significant role. Notably, in her first meet, the girl hesitated to be alone with James after Laura had left her in his office, although she liked him. On the contrary, James proved to be quite a conformist by his behavior where he approaches in front of Jackie and depicts to be interested in her through the words of Laura. Thi s contradictory form of behavior depicted from the end of Jackie and James were evidently the influence of their ethnic groups and their genders as well (Nina, R., â€Å"Southland†). Another unique characteristic of the novel which in turn influences the encounters and the responses of the two characters was that it was to a certain extent based on the plot of 1992 riots. It is in this context, that the novel raises various consequences of an ethnic society during the period. For instance, Jackie’s astonishment when the true fact of her grandfather, Frank behind leaving Crenshaw was revealed and also when she witnessed a majority of blacks in his funeral depicted both the virtues and deficiencies of an ethnic society (Nina, R., â€Å"Southland†). 2. The Rework of the Novel under the Context of the Image of Los Angeles as the Site of the ‘American Dream’s Several authors had contextualized the site of ‘American Dream’ highlighting variou s instances which occurred after World War II, which

Paper on the client Case Study Example | Topics and Well Written Essays - 1500 words

Paper on the client - Case Study Example ttitude, his validation of Cesar, and key words and phrases the doctor uses with respect to psychology. The principles, foundation, and dynamic of the doctor-patient relationship in Abre Los Ojos are very interesting. The doctor himself is a no-nonsense type of guy who encourages Cesar to try to remember what he himself did, and the movie also has a few twists at the end. Another important aspect of being a doctor—which Cesar’s doctor exemplifies—is what it means to be a professional (whether or not the doctor follows the rules and laws of doctor-patient relations). Understandably so, doctors must be continually assessing and evaluating the needs of the patient. Are the patients’ medications at the correct dosages? Do they need to be adjusted? The duty of the doctor is to continuously be monitoring a patient’s relative progress or the lack thereof. ... Usually a patient’s care team consists of: the doctors that are working on all of the patients; the main doctors which oversee the patient’s care setting; the social worker; the chaplain; and perhaps most obviously, the family and/or caregivers. In this case of Cesar the family and/or caregivers are basically replaced by the jail. It is the duty of the doctor on the end of the hospital or other organization taking care of the patient—not now speaking of the family and/or caregivers—that they establish a sense of trust and reliability with the patient. Since the doctor is the person who will have the most contact with the patient, it is of maximum importance that the doctor be professional, respectable, and affable. It is the duty of the other doctors to patiently listen as each individual doctor expresses his or her reflections on the progress of the patients. Similarly, it is the doctors’ duty to reflect on how the status of the patients are. The s ocial worker is available in order to address any issues that might come up regarding the patient’s living conditions, environment, etc. The chaplain is available in order to help out with a patient’s spiritual needs. The doctor’s self-exploration and identity struggles being faced while treating Cesar are manifold. In whatever case, the doctor is very important, and of course, one cannot forget the importance of the role of the jailers, which must work with the organization’s doctor on-call. The doctor works to provide the service of helping the patient through this troubling and complex time in his or her life. Hopefully the doctor can make that patient’s journey an easier and perhaps less stressful one. Cesar’s doctor faces

Decision-Making Case Study Essay Example for Free

Decision-Making Case Study Essay The current grave state of the economy has had a significant impact on health care across The United States. Massive budget cuts, reduced services, and limited access to care significantly have affected Medicaid patients. Hennepin County Clinic (HCC), a facility that provides health care to Medicaid patients, is dealing with an additional 15% budget cut that will force management to make decisions about which services must be changed or eliminated while still meeting the basic needs of the clients. Stemming from consumers’ increased demands for enhanced quality of care and greater accountability from health care organizations, leaders must engage in decision-making that incorporates evidence from well-conducted research whenever possible. The Informed Decisions Toolbox (IDT), a process of evidence-based decision-making, involves six steps in the decision-making process (Rundall, et. al, 2007). While every step is consequential, step two, the process of gathering evidenced-based sources of information, is the most important tool in decision-making. The IDT plays an important role in increasing organizational accountability, facilitating knowledge transfer within a facility, and contributing to a questioning organization. Step One The first step in the IDT is formulating a question or questions behind the decision. This is done in such a way that will increase the likelihood of uncovering useful research studies. As a manager, one must discover what information is needed to make the best decision. When investigating the needs of Medicaid clients and deciding which clinical services to change or eliminate, it is vital to research information regarding the various services used by these patients. The manager must ask several questions. Do individuals enrolled in Medicaid have unique health needs that differ from the larger population? What are the services most utilized within HCC at any given time? In what ways will service cuts and elimination of resources   affect the clients? What services can be outsourced to other facilities that accept Medicaid? Can the current physician staff be reduced, and the use of nurse practitioners and physician’s assistants be implemented? Step Two After the questions are formulated, step two involves identifying credible sources of information to answer these questions. In an age of abundant technological resources, a large percentage of sources may be found on research-based websites, bibliographic databases, online academic and peer-reviewed journals, books or other publications, and government reports, to name a few (The Center for Health Research, 2011). It may also be helpful for the manager to locate internal information available within the clinic that will tailor to the unique needs of HCC. While the IDT mainly focuses on evidenced-based sources of information, the manager may also utilize supportive colloquial knowledge from and opinions of colleagues, employees, patients, and other health care professionals (Rundall, et. al, 2007). Steps Three, Four, and Five Steps three through five take the collected research and evaluate its accuracy, applicability, and â€Å"actionability.† First, step three emphasizes the accuracy of the research presented. The manager must question if the research is of high-quality, originates from a credible source, presents complete and balanced viewpoints, and comprises reliable and valid measurements (The Center for Health Research, 2011). Step four highlights the applicability of the research. The manager must ask if the research is relevant to his or her question at hand and whether or not it applies specifically to HCC. Step five focuses on the â€Å"actionability† of the research. The manager needs to know how the research is going to be implemented and who exactly is going to do it. Step five also pertains to the implications and importance of the research studied (The Center for Health Research, 2011). Step Six Finally, step six allows the manager to look at his or her organization’s needs and values to determine if the research fits the context of its unique situation. The manager must question if the collected research is adequate to make a useful decision and if there is a single best option, multiple  practical options, or even inadequate evidence to make a decision (The Center for Health Research, 2011). Most Valuable Tool Although every step in the IDT has much significance and step one builds the foundation on which to define the problem at hand, the tool that would be the most valuable is step two, identifying credible evidenced-based sources of information. Health care workers who provide care based on knowledge from evidenced-based studies deliver significantly better care and produce better outcomes (Melynk Fineout-Overholt, 2005). Because of this, the process of identifying these studies is vital to the survival of an organization. The knowledge discovered during research can be a valuable source of strength to the organization by combining it with the unique employee and patient opinions and preferences. This process of searching for information can also contribute to organizational growth through the sharpening of knowledge and skills of decision makers. With regard to HCC, step two is very valuable in deciding which clinical services need to be eliminated primarily because locating appropriate research studies is the foundation of finding the solution to the question. Through the selection of evidenced-based articles, the manager can compare and contrast how other organizations dealt with budget cuts and the solutions they implemented. Accountability Utilizing the IDT greatly affects organizational accountability. Hospital organizations and clinics have to function according to the strict rules and regulations of such agencies as JCAHO and CMS, and at the same time, respond to the ever increasing needs demands of consumers for improved quality of care (Rundall, et. al, 2007). These added pressures force management to make comprehensive, precise, and influential decisions that they cannot formulate with personal knowledge and experience alone. Because of this, management needs to apply the best evidence available in making these consequential decisions. Knowledge Transfer Knowledge transfer aims to deliver research-based information and guarantee its availability for future members within an organization (Pentland Forsyth, 2011). Within health care facilities, it is important for newfound  research evidence to be transferred into clinical practice and policy development. Management and decision makers must communicate clearly to the health care team and make them aware of decisions that are made and how the decisions will affect them. Team members are encouraged to share their understanding with others to expedite knowledge transfer within the facility. Knowledge transfer facilitates shared intelligence, improved employee performance, higher levels of innovation within the organization, and economic growth (Rundall, et. al, 2007). Questioning Organization The IDT affects an organization in a number of positive ways. Most important, it allows the decision-maker and the health care team to reflect on what was learned, what questions still need to be asked, and what should be done differently next time, which is critical to innovation (Buchen Rowley, 2000). Building a questioning culture within an organization inspires team members to search for answers within evidenced-based research studies and improving the lines of communication among members as well. Conclusion The IDT is an exceptional set of tools that assists management and decision-makers in utilizing evidenced-based research in confronting and responding to pressing questions that significantly affect an organization. The IDT plays an important role in increasing organizational accountability, facilitating knowledge transfer, and contributing to a questioning organization. In the case of HCC, the manager utilized the IDT by formulating questions to determine which clinical services to change or eliminate based on the various health care needs of Medicaid clients. The manager identified various credible sources of information to answer these questions, which has been determined the most valuable tool within the IDT. The research evidence was examined to determine its accuracy, applicability, and â€Å"actionability.† Finally, the manager assessed to see if the collected research was both adequate and met the specific needs of HCC, which is what the IDT was designed to do. References Buchen, I, Rowley, L. (2000). The questioning culture: Perpetual state of the art. Performance Improvement, (39)5, 26-30. Melynk, B., Fineout-Overholt, E. (2005). Evidence based practice in nursing and healthcare. Philadelphia, PA: Lippincott Williams Wilkins. Pentland, D., Forsyth, K. (2011). Key characteristics of knowledge transfer and exchange in healthcare: integrative literature review. Journal of Advanced Nursing, 67(7), 1408-25. Rundall, T., Martelli, P., Arroyo, L., McCurdy, R., Neuwirth, E., et al. (2007). The informed toolbox: Tools for knowledge transfer and performance improvement. Journal of Healthcare Management, 25(5), 325-341. The Center for Health Research. (2011). The informed decisions toolbox. Retrieved from http://www.toolbox.berkeley.edu/overview.

Araling Panlipunan Essay Example for Free

Araling Panlipunan Essay 1.How does the Bible view the family? Just like how God created people in his own image and likeness, He also wants us to have a family that is similar to the holy family. The bible says that each member of the family has a role. The father, as the head of the family, should stand strong for his family. The mother on the other hand, acts as the guide. Not only has God asked them to imitate the holy family to provide proper parentage, but He has also placed big responsibilities upon their shoulders. The children’s role is to do their best to respect their parents for it is stated in the fourth commandant to â€Å"Honor thy father and thy mother†. 2.Give 5 examples of factors that attack the family. Explain. a.Disparity of religion – Parents of the children may have different religions and this may affect their faith and their worshipping. They will have a problem raising their children in one belief. b.Cultural differences – The traditions may affect the family because one person might be doing something out of tradition that is not proper for the other’s culture. c.Instability of marriage – The instability of the marriage of parents can affect the family greatly, because from this, the family might result to becoming a broken family. d.Domestic abuse – Abusing a member of the family may cause them to have strained familial relationship. It will be hard to trust one another after the abuse, and trust is very important because it’s one of the foundations of a strong relationship. e.Infidelity – Parents fight over little things, but infidelity is a different story. This may cause not only problems within the family but outside things may al so be affected, like the studies of the children and the emotional, mental and physical health of each family member. 3.What is the stand of the church against RH Bill? The church is against the RH Bill because they see it as an anti-life bill. They believe that overpopulation, which the government says is the main cause of poverty, is not the real reason but corruption. 4.What is your stand against the RH Bill? I believe that the RH Bill must be imposed. I don’t think that the RH Bill promotes anti-life. It is merely for protection of the population growth. Population growth may not be the cause of poverty but it is surely killing the Philippines. Our country, especially in Metro Manila, cannot hold more people. If the RH Bill is rejected, the Filipinos, being innovative, will try and find ways to look for alternatives for contraception. They might also start illegally producing contraception which will earn Filipinos more criminals which is the last thing the society needs right now. 5.How does the state protect the family? The state does not promote divorce in the country. It is illegal for couples to separate except for some circumstances which can be considered. The state also does not approve of abortion. This can save many lives. The state also has programs which are against child abuse, sexual harassment and other things that help protect the right of a human being. With these, we can trust that the relationship of every Filipino family is safer.

Black Turtle Group Business Analysis

Black Turtle Group Business Analysis Chapter 1 Introduction BLACK TURTLE GROUP is the pioneer of organized recruitment service provider in all over India. We have established ourselves as the best recognized recruitment brand nationally. In Black Turtle Group, recruiter are dedicated in searching best fit for the clients, We prefer renowned and trusted and clients for Indian professionals in Maharashtra as well as India. BLACK TURTLE roots in management consultancy enable us to bring a unique approach to recruitment. Our focus has always middle and senior management talent needs. We recruit across various Industry Segments for multinational corporations as well as leading Indian business houses. We have helped shape the careers of over thousands professionals and have partnered with more than 50 multinational companies to set up and staff their operations in India. Overview The firm was incorporated on Sep 2001, as Black Turtle. Black Turtle is a leading provider of recruitment services in India. Our business is managed primarily through Job portals (naukri.com, monster.com, times job.com, shine.com) Black turtle is an unusual name firm for a search firm but a ‘Black Turtle has strong linkage to the industry we represent, ‘A Black Turtle if kept in your workplace enhances career and brings in new opportunities as per Fengi shui. Black Turtle started with 2 consultant and 4 clients, now it has over 20 consultants, Expanded in Mumbai as well as Jaipur. It has 30 blue chip clients from various industries, have closed over 400 position. HR people have Strong domain knowledge in IT, Retail, Manufacturing, Media and financial services. Black Turtle is driven by entrepreneurs we move seamlessly into our clients shoes and we constantly strive to provide best of the best talent available to our clients. Any description of ‘Who we are starts with our clients. Their confidence in and partnership with us inspires us to do better. We are grateful for their loyalty and we would continue our Endeavour to find the leaders that ensure their success. Our recruiters are dedicated to provide service beyond the traditional search and evaluation process. Since the most sought after professionals are often not looking externally for opportunities, we adopt a sensitive but disciplined and systematic research to identify these hard to find and hard to reach candidates, Inspired to provide our clients with superior ‘value added result. Black Turtle is developing their network in all metro cities throughout India. It is a common platform where corporate recruiters and Job-seekers come under one roof. It is a one stop information clearing house about jobs and careers for Indians. Chapter 2 Business Development and Branding Overview of the Topic Business development is a broad term applied to the process of strengthening ties with existing clients as well as cultivating customers in other sectors of the consumer market. In order to accomplish this goal, business development normally crosses the traditional barriers between sales, marketing, customer care, operations and management in order to promote this process of expansion on more than one level. This means the business development specialist must exhibit a degree of competence in many different areas in order to identify and capitalize on growth opportunities. One of the foundational aspects of business development is to assess the current assets of the company as they relate to the maintenance and expansion of the business. To this end, the business development specialist will work closely with sales and marketing professionals to identify the degree of penetration already enjoyed by the company in various sectors of the consumer base. Business development can be done by understanding several job descriptions, identifying prospective business, establishing strategic partnership and alliances, generating business from the existing accounts and achieving profitability and increased sales, growth. Exploring potential business avenues to penetrate new accounts and expand existing clients. â€Å"Why Business Development and its impact† Business development involves evaluating a business and then realizing its full potential, using such tools as: marketing Information management (sometimes conflated with knowledge management) customer service A sound organization aiming to withstand competitors never stops business development says Luis G. Batista, President of LMT Corporation, but engages in it as an ongoing process. However, business development is often related to growth although sometimes the optimal marketing strategy and objectives could be about downsizing the activity in an existing market or decreasing the sales volume of a selected line of products or services. Business-development roles may have one of two modes: sales-oriented (client-facing); or An operational function to support sales. In a sales role, business development could concentrate on developing strategic-channel relationships or on general sales. This emerges from analysis of the varied job descriptions found in job-search engines. In the US, the term capture management appears as an alternative job or role title, typically used when describing business development as an operational function to support the selling function of a company. The Association of Proposal Management Professionals has produced the Capture Management Lifecycle that describes the process in three broad stages: pre-bid phase bid phase post-bid phase Small to medium-sized companies often do not establish procedures for business development, instead relying on their existing contacts. Or people in such companies may assume that because they know people in high places that this will solve any business-development problems and that somehow new financial transactions will come to them. Such thinking can have significant ramifications if one cannot exploit those relationships, which very often remain personal or weak. Such a situation may result in no new sales in the pipeline. Impact on Global Economy Business Development professionals frequently have had earlier experience in financial services, investment banking or management consulting; although many find their route to this area by climbing the corporate ladder in functions such as operations management or sales. Skill sets and experience for business-development specialists usually consist of a mixture of the following (depending on the business requirements): marketing legal strategy finance proposal management or capture management sales experience The pipeline refers to flow of potential clients developing. Business-development staff assign to each potential client in the pipeline a percent chance of success, with projected sales-volumes attached. Planners can use the weighted average of all the potential clients in the pipeline to project staffing to manage the new activity when finalized. reasons for wins/losses progress of opportunities in relation to the sales process top performing sales people/sales channels sales of services/products For larger and well-established companies, especially in technology-related industries, the term business development often refers to setting up and managing strategic relationships and alliances with other, third-party companies. In these instances the companies may leverage each others expertise, technologies or other intellectual property to expand their capacities for identifying, researching, analyzing and bringing to market new businesses and new products, business-development focuses on implementation of the strategic business plan through equity financing, acquisition/divestiture of technologies, products, and companies, plus the establishment of strategic partnerships where appropriate. â€Å"Brand says it all† A brand is the identity of a specific product, service, or business which helps in creating awareness Concepts Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: customers, staff, partners, investors etc. Some people distinguish the psychological aspect, brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand, of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience. The psychological aspect, sometimes referred to as the brand image, is a symbolic construct created within the minds of people, consisting of all the information and expectations associated with a product, service or the company(is) providing them. People engaged in branding seek to develop or align the expectations behind the brand experience, creating the impression that a brand associated with a product or service has certain qualities or characteristics that make it special or unique. A brand is therefore one of the most valuable elements in an advertising theme, as it demonstrates what the brand owner is able to offer in the marketplace. The art of creating and maintaining a brand is called brand management. Orientation of the whole organization towards its brand is called brand orientation. Careful brand management seeks to make the product or services relevant to the target audience. Brands should be seen as more than the difference between the actual cost of a product and its selling price they represent the sum of all valuable qualities of a product to the consumer. Brand awareness Brand awareness refers to customers ability to recall and recognize the brand under different conditions and link to the brand name, logo, and jingles and so on to certain associations in memory. It helps the customers to understand to which product or service category the particular brand belongs and what products and services are sold under the brand name. Brand promise The marketer and owner of the brand have a vision of what the brand must be and do for the consumers. Brand promise is what a particular brand stands for (and has stood for in the past). It has its roots from the identity that it gains over a period of time. Usually, brand promise is an attribute common to Parent brands. Herein, the brand may broadly stand for Quality, Performance, Trust, or False promises. Brand variables The following elements may differ from country to country: Corporate slogan Products and services Positioning Marketing mixes (including pricing, distribution, media and Chapter 3 Methodology This project calls for taking data of various companies through internet and then taking an appointment with the HR head through mails or by calling him/her. This information is gathered by websites like JUSTDIAL.COM and GOOGLE. Then Empanelment request is sent through email Then next comes meeting them and explaining different services of our company and convincing them to tie up with our consultancy for recruitment. We also Brand the products through distribution of brochures and we are in process to buy the subscription of Indiamart.com so that we can increase our brand awareness in 180 countries in the world To attain the job-fair which will be held in May in Pune and Nagpur for which we are running from pillar to post to make it a great success. Steps taken in Business Development are Collecting in necessary information about the perspective clients Contacting the HR Personnel of the firm and taking appointment with him/her. Convincing him/her about the offer which Black Turtle will make with him/her. Closing the sale by assuring the recruiter that Black Turtle has the exact match with the recruiters need Market survey of 5 days (26th April to 30th April) was done as first step of Business development is your own SWOT (strength, weakness, opportunities and threats) analysis and analysis of competitors. Steps Taken for Branding Generation of Innovative ideas. Designing of Logo and Framing punch line. Designing poster and giving individual identity to employees. Market survey was done to know the competitor strategies used for branding. Chapter 4 Business Development and Branding of Black Turtle Black Turtle is a small recruitment firm which is expanding gradually. It has two branches in Mumbai and one in Jaipur. This all has been possible only through Buzz Marketing by the loyal and satisfied client of Black Turtle. There is no separate marketing unit for Business development of Black Turtle and there is no marketing executive appointed for this purpose then also result is remarkable, this has been possible because of the dedicated team of employees and quality of services provided to the clients. Services of the companies to their clients HRO Services Requirement Outsourcing: This plan allows the organizations to outsource their requirements. Our dedicated team of HR works on their respective requirements and fixes the appointment for the candidates. A Job description is mailed to the candidate who directly reports to the company according to his suitable time and date. Once the candidate gets selected we charge 8.33% of the CTC (Cost to company) from the organization. Payroll Outsourcing: Other Services: Team of highly qualified consultant (a team of 6 for IT recruitment) Direct placement of professionals across all levels (many of these head hunted) Extensive database built over last 6 years. Extensive use of latest recruiting program Pre-screening, resume preparation, interviewing and reference checking. Timely and speedy delivery of candidates that meets clients needs and specification. All these services are provided to the existing clients and they are satisfied with the kind of services provided by black turtle and give reference to other companies. Numbers of existing Clients of Black Turtle are as follows: Deutsche Bank Black turtle has closed number of senior positions for company both in Jaipur and Mumbai, mainly AVP and VP. On 4th of March, 2011 Black Turtle closed 26 analysts position in DB Walk in interview was conducted in Jaipur; black turtle shared half expenses for advertisements and conducting interviews. WNS WNS has provided Black Turtle as â€Å"TOP RECRUITER† awards for consecutive 2 years. Some of the premium clients are as follows Nomura Canon TCS Prudential Fidelity Deloitte Infosys Genpact Logica Willis In these 3 months resumes had been screened for several positions and processes for different companies from Analyst to AVP post. While working on several positions, Job description of several processes such as legal, GL/AP/AR, FPA, FX and many more had been cleared. It is helpful in understanding several roles and responsibilities of different designation so whenever any company is contacted for tie up with consultancy for recruitment it become easier to understand their requirements. JD of Relationship management (VP/AVP) is enclosed herewith: Relationship Management (VP/AVP) EmployerDBOI Global Services Pvt Ltd (DBOI GS), part of the Deutsche Bank Group DepartmentBusiness Management Service Centre (BMSC) It provides a range of world class business management and administrative support activities to Deutsche Bank globally in an integrated, efficient and cost effective manner Reporting toVice President or above Primary responsibilities include:- Relationship Management role for a particular IB product area. Understand client requirements and drive self and team to meet the requirements Support team in delivery of financial and non financial tasks. Leverage the BMSC capability in delivering these tasks Build effective relationship with DBOI senior management, senior management staff of the IB Product Area onshore and the BMSC staff to develop processes that improve on ‘as is activities and create value Be part of the Global Management team of the IB product area Prepare management updates on key projects, controls, ongoing operational initiatives, financials and related business management activities. Assist in Financial and other strategic analysis for senior management Supporting cost allocation enquiries from business units, supervising production of monthly cost allocations. Respond to ad hoc / one off information requests / fire drills in a timely manner Support Risk and Control initiatives and facilitate ongoing monitoring Keep all operational guidelines updated and ensure adherence to standards, procedures and also identify plan to mitigate risks where-ever there is a control issue Develop relationship and credibility with all internal stakeholders Work closely with onshore business managers on upcoming projects, assignments and initiatives Required Experience/Skills 10 years of relevant work experience Excellent academic background and strong knowledge of IB Products and IB Operations Proficient in Microsoft Office applications i.e. Excel, Word, Power-point. Excellent Communication Interpersonal skills Ability to work under time constraints and handle pressure Ability to work independently, as well as in a team environment Strong analytical skills, detail orientation service commitment Ability to effectively maintain, coordinates, prioritizes multiple tasks and projects and meets strict deadlines handles pressure. Demonstrated commitment to continuous process improvement Ability to undertake initiatives Ability to interface/ partner with the onshore Provide effective decision making capability and leadership qualities Success in Business Development Numbers of companies were approached in last 3 months for empanelment and two companies finally became our new clients. Steps for Final empanelment 1. Through emails; black turtle terms and conditions were sent to the prospective clients, which is as follows: BLACK TURTLE Dear Sir Thank you for the keen interest you have shown in our organization. It will be our endeavour to ensure that the candidate has the requisite skills, knowledge, expertise and capability to perform the specialized functions as per your requirements. As per our discussion, we are pleased to put forward our terms and conditions. Terms and Conditions for Placement Services Professional Fees: 10% for all junior positions, 12% for middle level positions and 15% for senior and top management positions. The cost to company will include all taxable and non-taxable heads of salary, statutory and non-statutory benefits, allowances, perquisites, commission, incentives and benefits, which constitute the individuals gross compensation. All government levies (service tax 10.3%) will be charged on total billing. We would provide free replacement if a candidate sourced through us leaves within 3 months of joining. Out of Pocket expenses such as advertisement costs and outstation expenses for travel/communication/courier, would be billed at actual and only in cases where prior approval and consent has been sought. Professional fees are payable within one month of joining. All papers relating to candidates recommended but not selected are confidential and the property of Black Turtle. All rejected papers need to be returned. For sourcing candidates outside India we would charge a retainer ship fees depending on the number of resources required and the urgency of the assignment. 2. After wards when a company response to the terms and condition of Black turtle if it is acceptable to them, Client send a â€Å"Pilot Project† which includes requirement of the company along with JD. TORRENT PHARMA (New client) was approached through email (including terms and conditions of BT), they responded with their terms and condition and requirements. Terms and condition of Torrent Rs 3500 per MR closure 8.50% of CTC on closure of Managerial position For empanelment 2 to 3 positions of MR should be closed If a candidate leaves the organization before 3 months, replacement should be given for free. Billing will be done after 3 months only Requirement of TORRENT JD of MR (Medical Representative) Currently should be in Pharma field Any graduate/B. Pharma/ Diploma Segment: Neuron physiatrist At least 1 year experience in pharma salaries 1.5 lpa to 2.2 lpa (based on experience) Rs 150 daily allowances Incentive will be paid on basis for performance Location: Mumbai, Pune, central Delhi and Patiala Till now 50 CVs has been shared for this â€Å"PILOT PROJECT† Eisai India (pharma)(New client) Terms and condition of Eisai Please note our terms and conditions for recruitment process which we have with our current Recruiters/Placement agents. For any position we will pay service charges @ 8.33% of salary excluding P.F., Gratuity, Med claim Hosp.premium i.e. on net annual salary and not gross. You will give us free replacement if the candidate leaves within 180 days from the date of joining. Payment will be released after 90 days of invoice date. If the above clauses are acceptable to you, please send us a confirmatory mail. You can get in touch with me on my below contact details. With Warm Regards, For Eisai Pharmaceuticals India Private Limited. Ms. Pradnya Bobade Executive Human Resources Requirement of Eisai Job Description Designation: Product Manager Definition of a Brand Manager: Brand manager is the person who develops and adheres to the marketing techniques which he develops for a specific product, product line, or brand. He ensures to increase the products perceived value to the customer and thereby increase brand equity. The value of the brand is determined by the amount of profit it generates and the worth of brand manager is determined by the amount of creativity and value he puts in the brand by adhering to the Marketing Strategy which finally increase brand worth. Responsibilities: Self Management and Surrounding Management Design Marketing Strategy and Plans: Continuous follow up and adherence Designing different campaigns: By creative thinking and knowledge of the subject Yearly Budget Planning: Planning the budget genuinely by forecasting the brand sales Adhering to the Plannings Gathering the market information and gathering customers data Supporting field force and motivating them timely Be an helping hand to all the colleagues Loyal, committed, dedicated and determined towards the job Be an initiator and a contributor person for the organization growth other than his own responsibilities Cost minimization and profit maximization Organizing CMEs, meetings and medical camps Thinking and planning to give good well acceptable inputs to the customers Developing product promotion guidelines for MRs Brand reminders to the customers via direct mail or letters once in 3 months Motivation of the field staff regularly by mails or through circulars Converting medical information with the help of marketing knowledge in to the best lucrative output Communication Brand positioning Strategy implementation and feedback Testing campaigns Pre Post. Training of field force Communication to field force. 3. After completion of pilot project (initial requirement of the companies as given by torrent and eisai), personal appointment with new client is fixed. Torrent pharma and Eisai Indiabecame our clients which will provide 8.50% fees per candidate selected to Black Turtle. Bank of Bahrain and Kuwait accepted our terms and condition, presentation regarding BT was given, final appointment is fixed for coming week(meeting on 21st may for final empanelment). Strategies Implemented for Business Development As per the discussion with Director of Black Turtle (Mrs. Shradha Kapoor), she showed great interest in Business Development of Black Turtle. She was very keen to penetrate into pharmacy, telecom and manufacturing. Approaching New clients Pharma: 2 new clients Torrent Pharma and Eisai India Telecom: Power point presentation had been prepared on penetration into telecom sector it includes information such as: why telecom needs to be tapped, several jobs available in telecom industry and JD were also attached to it. Tata communication (Leena john, HR head) is in process for empanelment, request had been sent. Power point presentation has been attached to this file. Manufacturing: Revon cables had been approached. Database had been created for the companies at Hiranandani, Powai which can been approached in future for Business Development LT InfoTech Wipro in IT Tata AIG ICICI prudential Transocean(engineering) Ratio pharmacy Godrej Name of the companies which were approached as a marketing executive for empanelment, database has been created with the name of company, HR heads names and contact details are as follows Out of these 28 companies approached, 2 companies Torrent Pharma and Eisai became clients and will provide with fees of 8.50% per candidates selected. From 26th April to 30th April several companies were visited for empanelment request, presentation were given about Black Turtle and its Terms and conditions. 1000 companies database has been created (attached to this file on request) Branding Black Turtle website www.black-turtle.com is one of the major sources for Branding and creating awareness about the company, clients and contact details. Branding is done to increase the awareness as well as to enhance the identity of company. There is no separate Marketing unit in BT, so in terms of branding website was the only way to promote company to their clients. Strategies for Branding in last 3 months Brand message is critical to keep both internal and external imaging and communication on the same page, and to eliminate any gray in communicating what you believe your brand to be and what the consumer or your customers perceive it to be. There are 2 types of Branding External Branding Internal Branding External Branding: In an increasingly crowded marketplace as well as to survive with immense competition, communicating brand essenceto customers and consumers is a challenge. By evaluating the messages and desired results for our clients, we create events, experiences and sponsorships that speak directly to customers/consumers, interact with them and allow them to experience brands firsthand. From road shows, press and retail events to trade shows and industry events, it helps brands reach customers and consumers and engage them in emotional and experiential interactions. Activities done for External Branding of BT 1. Print Advertisements: Print media offers a stark contrast to broadcast media. Because readers consume them at their own pace, magazines and newspapers can provide detailed product information and effectively communicate user and usage imagery. At the same time, static nature of the visual images in print media makes dynamic presentations difficult and print media can be fairly passive. Format elements such as ad size, color and illustration also affect a print ads impact. Larger ads gain more attention, though not necessarily by as much as their difference in cost. Print ads for Black Turtle in Danik Bhaskar News paper i) Ajmer Drive On 16th April, 2011 a drive was conducted in Ajmer for hiring candidates in large number for our prestigious clients Deutsche Bank, Genpact and Tele performance. For attracting candidates as well for increasing brand identity first time ever Print ad was design for Black Turtle. Drive was successful as number of candidates turned up for the walk in interview. Ajmer drive print ad was on second page on Danik Bhaskar, Ajmer edition on 15th April. This advertisement was mainly designed to attract candidates as well as for Branding Black Turtle in Rajasthan as we have a branch in Jaipur. This ad was printed in Danik Bhaskar, Ajmer edition on 16th April, 2011. Cost for this advertisement was solely done by Black Turtle, it was 800 per Black Turtle Group Business Analysis Black Turtle Group Business Analysis Chapter 1 Introduction BLACK TURTLE GROUP is the pioneer of organized recruitment service provider in all over India. We have established ourselves as the best recognized recruitment brand nationally. In Black Turtle Group, recruiter are dedicated in searching best fit for the clients, We prefer renowned and trusted and clients for Indian professionals in Maharashtra as well as India. BLACK TURTLE roots in management consultancy enable us to bring a unique approach to recruitment. Our focus has always middle and senior management talent needs. We recruit across various Industry Segments for multinational corporations as well as leading Indian business houses. We have helped shape the careers of over thousands professionals and have partnered with more than 50 multinational companies to set up and staff their operations in India. Overview The firm was incorporated on Sep 2001, as Black Turtle. Black Turtle is a leading provider of recruitment services in India. Our business is managed primarily through Job portals (naukri.com, monster.com, times job.com, shine.com) Black turtle is an unusual name firm for a search firm but a ‘Black Turtle has strong linkage to the industry we represent, ‘A Black Turtle if kept in your workplace enhances career and brings in new opportunities as per Fengi shui. Black Turtle started with 2 consultant and 4 clients, now it has over 20 consultants, Expanded in Mumbai as well as Jaipur. It has 30 blue chip clients from various industries, have closed over 400 position. HR people have Strong domain knowledge in IT, Retail, Manufacturing, Media and financial services. Black Turtle is driven by entrepreneurs we move seamlessly into our clients shoes and we constantly strive to provide best of the best talent available to our clients. Any description of ‘Who we are starts with our clients. Their confidence in and partnership with us inspires us to do better. We are grateful for their loyalty and we would continue our Endeavour to find the leaders that ensure their success. Our recruiters are dedicated to provide service beyond the traditional search and evaluation process. Since the most sought after professionals are often not looking externally for opportunities, we adopt a sensitive but disciplined and systematic research to identify these hard to find and hard to reach candidates, Inspired to provide our clients with superior ‘value added result. Black Turtle is developing their network in all metro cities throughout India. It is a common platform where corporate recruiters and Job-seekers come under one roof. It is a one stop information clearing house about jobs and careers for Indians. Chapter 2 Business Development and Branding Overview of the Topic Business development is a broad term applied to the process of strengthening ties with existing clients as well as cultivating customers in other sectors of the consumer market. In order to accomplish this goal, business development normally crosses the traditional barriers between sales, marketing, customer care, operations and management in order to promote this process of expansion on more than one level. This means the business development specialist must exhibit a degree of competence in many different areas in order to identify and capitalize on growth opportunities. One of the foundational aspects of business development is to assess the current assets of the company as they relate to the maintenance and expansion of the business. To this end, the business development specialist will work closely with sales and marketing professionals to identify the degree of penetration already enjoyed by the company in various sectors of the consumer base. Business development can be done by understanding several job descriptions, identifying prospective business, establishing strategic partnership and alliances, generating business from the existing accounts and achieving profitability and increased sales, growth. Exploring potential business avenues to penetrate new accounts and expand existing clients. â€Å"Why Business Development and its impact† Business development involves evaluating a business and then realizing its full potential, using such tools as: marketing Information management (sometimes conflated with knowledge management) customer service A sound organization aiming to withstand competitors never stops business development says Luis G. Batista, President of LMT Corporation, but engages in it as an ongoing process. However, business development is often related to growth although sometimes the optimal marketing strategy and objectives could be about downsizing the activity in an existing market or decreasing the sales volume of a selected line of products or services. Business-development roles may have one of two modes: sales-oriented (client-facing); or An operational function to support sales. In a sales role, business development could concentrate on developing strategic-channel relationships or on general sales. This emerges from analysis of the varied job descriptions found in job-search engines. In the US, the term capture management appears as an alternative job or role title, typically used when describing business development as an operational function to support the selling function of a company. The Association of Proposal Management Professionals has produced the Capture Management Lifecycle that describes the process in three broad stages: pre-bid phase bid phase post-bid phase Small to medium-sized companies often do not establish procedures for business development, instead relying on their existing contacts. Or people in such companies may assume that because they know people in high places that this will solve any business-development problems and that somehow new financial transactions will come to them. Such thinking can have significant ramifications if one cannot exploit those relationships, which very often remain personal or weak. Such a situation may result in no new sales in the pipeline. Impact on Global Economy Business Development professionals frequently have had earlier experience in financial services, investment banking or management consulting; although many find their route to this area by climbing the corporate ladder in functions such as operations management or sales. Skill sets and experience for business-development specialists usually consist of a mixture of the following (depending on the business requirements): marketing legal strategy finance proposal management or capture management sales experience The pipeline refers to flow of potential clients developing. Business-development staff assign to each potential client in the pipeline a percent chance of success, with projected sales-volumes attached. Planners can use the weighted average of all the potential clients in the pipeline to project staffing to manage the new activity when finalized. reasons for wins/losses progress of opportunities in relation to the sales process top performing sales people/sales channels sales of services/products For larger and well-established companies, especially in technology-related industries, the term business development often refers to setting up and managing strategic relationships and alliances with other, third-party companies. In these instances the companies may leverage each others expertise, technologies or other intellectual property to expand their capacities for identifying, researching, analyzing and bringing to market new businesses and new products, business-development focuses on implementation of the strategic business plan through equity financing, acquisition/divestiture of technologies, products, and companies, plus the establishment of strategic partnerships where appropriate. â€Å"Brand says it all† A brand is the identity of a specific product, service, or business which helps in creating awareness Concepts Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: customers, staff, partners, investors etc. Some people distinguish the psychological aspect, brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand, of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience. The psychological aspect, sometimes referred to as the brand image, is a symbolic construct created within the minds of people, consisting of all the information and expectations associated with a product, service or the company(is) providing them. People engaged in branding seek to develop or align the expectations behind the brand experience, creating the impression that a brand associated with a product or service has certain qualities or characteristics that make it special or unique. A brand is therefore one of the most valuable elements in an advertising theme, as it demonstrates what the brand owner is able to offer in the marketplace. The art of creating and maintaining a brand is called brand management. Orientation of the whole organization towards its brand is called brand orientation. Careful brand management seeks to make the product or services relevant to the target audience. Brands should be seen as more than the difference between the actual cost of a product and its selling price they represent the sum of all valuable qualities of a product to the consumer. Brand awareness Brand awareness refers to customers ability to recall and recognize the brand under different conditions and link to the brand name, logo, and jingles and so on to certain associations in memory. It helps the customers to understand to which product or service category the particular brand belongs and what products and services are sold under the brand name. Brand promise The marketer and owner of the brand have a vision of what the brand must be and do for the consumers. Brand promise is what a particular brand stands for (and has stood for in the past). It has its roots from the identity that it gains over a period of time. Usually, brand promise is an attribute common to Parent brands. Herein, the brand may broadly stand for Quality, Performance, Trust, or False promises. Brand variables The following elements may differ from country to country: Corporate slogan Products and services Positioning Marketing mixes (including pricing, distribution, media and Chapter 3 Methodology This project calls for taking data of various companies through internet and then taking an appointment with the HR head through mails or by calling him/her. This information is gathered by websites like JUSTDIAL.COM and GOOGLE. Then Empanelment request is sent through email Then next comes meeting them and explaining different services of our company and convincing them to tie up with our consultancy for recruitment. We also Brand the products through distribution of brochures and we are in process to buy the subscription of Indiamart.com so that we can increase our brand awareness in 180 countries in the world To attain the job-fair which will be held in May in Pune and Nagpur for which we are running from pillar to post to make it a great success. Steps taken in Business Development are Collecting in necessary information about the perspective clients Contacting the HR Personnel of the firm and taking appointment with him/her. Convincing him/her about the offer which Black Turtle will make with him/her. Closing the sale by assuring the recruiter that Black Turtle has the exact match with the recruiters need Market survey of 5 days (26th April to 30th April) was done as first step of Business development is your own SWOT (strength, weakness, opportunities and threats) analysis and analysis of competitors. Steps Taken for Branding Generation of Innovative ideas. Designing of Logo and Framing punch line. Designing poster and giving individual identity to employees. Market survey was done to know the competitor strategies used for branding. Chapter 4 Business Development and Branding of Black Turtle Black Turtle is a small recruitment firm which is expanding gradually. It has two branches in Mumbai and one in Jaipur. This all has been possible only through Buzz Marketing by the loyal and satisfied client of Black Turtle. There is no separate marketing unit for Business development of Black Turtle and there is no marketing executive appointed for this purpose then also result is remarkable, this has been possible because of the dedicated team of employees and quality of services provided to the clients. Services of the companies to their clients HRO Services Requirement Outsourcing: This plan allows the organizations to outsource their requirements. Our dedicated team of HR works on their respective requirements and fixes the appointment for the candidates. A Job description is mailed to the candidate who directly reports to the company according to his suitable time and date. Once the candidate gets selected we charge 8.33% of the CTC (Cost to company) from the organization. Payroll Outsourcing: Other Services: Team of highly qualified consultant (a team of 6 for IT recruitment) Direct placement of professionals across all levels (many of these head hunted) Extensive database built over last 6 years. Extensive use of latest recruiting program Pre-screening, resume preparation, interviewing and reference checking. Timely and speedy delivery of candidates that meets clients needs and specification. All these services are provided to the existing clients and they are satisfied with the kind of services provided by black turtle and give reference to other companies. Numbers of existing Clients of Black Turtle are as follows: Deutsche Bank Black turtle has closed number of senior positions for company both in Jaipur and Mumbai, mainly AVP and VP. On 4th of March, 2011 Black Turtle closed 26 analysts position in DB Walk in interview was conducted in Jaipur; black turtle shared half expenses for advertisements and conducting interviews. WNS WNS has provided Black Turtle as â€Å"TOP RECRUITER† awards for consecutive 2 years. Some of the premium clients are as follows Nomura Canon TCS Prudential Fidelity Deloitte Infosys Genpact Logica Willis In these 3 months resumes had been screened for several positions and processes for different companies from Analyst to AVP post. While working on several positions, Job description of several processes such as legal, GL/AP/AR, FPA, FX and many more had been cleared. It is helpful in understanding several roles and responsibilities of different designation so whenever any company is contacted for tie up with consultancy for recruitment it become easier to understand their requirements. JD of Relationship management (VP/AVP) is enclosed herewith: Relationship Management (VP/AVP) EmployerDBOI Global Services Pvt Ltd (DBOI GS), part of the Deutsche Bank Group DepartmentBusiness Management Service Centre (BMSC) It provides a range of world class business management and administrative support activities to Deutsche Bank globally in an integrated, efficient and cost effective manner Reporting toVice President or above Primary responsibilities include:- Relationship Management role for a particular IB product area. Understand client requirements and drive self and team to meet the requirements Support team in delivery of financial and non financial tasks. Leverage the BMSC capability in delivering these tasks Build effective relationship with DBOI senior management, senior management staff of the IB Product Area onshore and the BMSC staff to develop processes that improve on ‘as is activities and create value Be part of the Global Management team of the IB product area Prepare management updates on key projects, controls, ongoing operational initiatives, financials and related business management activities. Assist in Financial and other strategic analysis for senior management Supporting cost allocation enquiries from business units, supervising production of monthly cost allocations. Respond to ad hoc / one off information requests / fire drills in a timely manner Support Risk and Control initiatives and facilitate ongoing monitoring Keep all operational guidelines updated and ensure adherence to standards, procedures and also identify plan to mitigate risks where-ever there is a control issue Develop relationship and credibility with all internal stakeholders Work closely with onshore business managers on upcoming projects, assignments and initiatives Required Experience/Skills 10 years of relevant work experience Excellent academic background and strong knowledge of IB Products and IB Operations Proficient in Microsoft Office applications i.e. Excel, Word, Power-point. Excellent Communication Interpersonal skills Ability to work under time constraints and handle pressure Ability to work independently, as well as in a team environment Strong analytical skills, detail orientation service commitment Ability to effectively maintain, coordinates, prioritizes multiple tasks and projects and meets strict deadlines handles pressure. Demonstrated commitment to continuous process improvement Ability to undertake initiatives Ability to interface/ partner with the onshore Provide effective decision making capability and leadership qualities Success in Business Development Numbers of companies were approached in last 3 months for empanelment and two companies finally became our new clients. Steps for Final empanelment 1. Through emails; black turtle terms and conditions were sent to the prospective clients, which is as follows: BLACK TURTLE Dear Sir Thank you for the keen interest you have shown in our organization. It will be our endeavour to ensure that the candidate has the requisite skills, knowledge, expertise and capability to perform the specialized functions as per your requirements. As per our discussion, we are pleased to put forward our terms and conditions. Terms and Conditions for Placement Services Professional Fees: 10% for all junior positions, 12% for middle level positions and 15% for senior and top management positions. The cost to company will include all taxable and non-taxable heads of salary, statutory and non-statutory benefits, allowances, perquisites, commission, incentives and benefits, which constitute the individuals gross compensation. All government levies (service tax 10.3%) will be charged on total billing. We would provide free replacement if a candidate sourced through us leaves within 3 months of joining. Out of Pocket expenses such as advertisement costs and outstation expenses for travel/communication/courier, would be billed at actual and only in cases where prior approval and consent has been sought. Professional fees are payable within one month of joining. All papers relating to candidates recommended but not selected are confidential and the property of Black Turtle. All rejected papers need to be returned. For sourcing candidates outside India we would charge a retainer ship fees depending on the number of resources required and the urgency of the assignment. 2. After wards when a company response to the terms and condition of Black turtle if it is acceptable to them, Client send a â€Å"Pilot Project† which includes requirement of the company along with JD. TORRENT PHARMA (New client) was approached through email (including terms and conditions of BT), they responded with their terms and condition and requirements. Terms and condition of Torrent Rs 3500 per MR closure 8.50% of CTC on closure of Managerial position For empanelment 2 to 3 positions of MR should be closed If a candidate leaves the organization before 3 months, replacement should be given for free. Billing will be done after 3 months only Requirement of TORRENT JD of MR (Medical Representative) Currently should be in Pharma field Any graduate/B. Pharma/ Diploma Segment: Neuron physiatrist At least 1 year experience in pharma salaries 1.5 lpa to 2.2 lpa (based on experience) Rs 150 daily allowances Incentive will be paid on basis for performance Location: Mumbai, Pune, central Delhi and Patiala Till now 50 CVs has been shared for this â€Å"PILOT PROJECT† Eisai India (pharma)(New client) Terms and condition of Eisai Please note our terms and conditions for recruitment process which we have with our current Recruiters/Placement agents. For any position we will pay service charges @ 8.33% of salary excluding P.F., Gratuity, Med claim Hosp.premium i.e. on net annual salary and not gross. You will give us free replacement if the candidate leaves within 180 days from the date of joining. Payment will be released after 90 days of invoice date. If the above clauses are acceptable to you, please send us a confirmatory mail. You can get in touch with me on my below contact details. With Warm Regards, For Eisai Pharmaceuticals India Private Limited. Ms. Pradnya Bobade Executive Human Resources Requirement of Eisai Job Description Designation: Product Manager Definition of a Brand Manager: Brand manager is the person who develops and adheres to the marketing techniques which he develops for a specific product, product line, or brand. He ensures to increase the products perceived value to the customer and thereby increase brand equity. The value of the brand is determined by the amount of profit it generates and the worth of brand manager is determined by the amount of creativity and value he puts in the brand by adhering to the Marketing Strategy which finally increase brand worth. Responsibilities: Self Management and Surrounding Management Design Marketing Strategy and Plans: Continuous follow up and adherence Designing different campaigns: By creative thinking and knowledge of the subject Yearly Budget Planning: Planning the budget genuinely by forecasting the brand sales Adhering to the Plannings Gathering the market information and gathering customers data Supporting field force and motivating them timely Be an helping hand to all the colleagues Loyal, committed, dedicated and determined towards the job Be an initiator and a contributor person for the organization growth other than his own responsibilities Cost minimization and profit maximization Organizing CMEs, meetings and medical camps Thinking and planning to give good well acceptable inputs to the customers Developing product promotion guidelines for MRs Brand reminders to the customers via direct mail or letters once in 3 months Motivation of the field staff regularly by mails or through circulars Converting medical information with the help of marketing knowledge in to the best lucrative output Communication Brand positioning Strategy implementation and feedback Testing campaigns Pre Post. Training of field force Communication to field force. 3. After completion of pilot project (initial requirement of the companies as given by torrent and eisai), personal appointment with new client is fixed. Torrent pharma and Eisai Indiabecame our clients which will provide 8.50% fees per candidate selected to Black Turtle. Bank of Bahrain and Kuwait accepted our terms and condition, presentation regarding BT was given, final appointment is fixed for coming week(meeting on 21st may for final empanelment). Strategies Implemented for Business Development As per the discussion with Director of Black Turtle (Mrs. Shradha Kapoor), she showed great interest in Business Development of Black Turtle. She was very keen to penetrate into pharmacy, telecom and manufacturing. Approaching New clients Pharma: 2 new clients Torrent Pharma and Eisai India Telecom: Power point presentation had been prepared on penetration into telecom sector it includes information such as: why telecom needs to be tapped, several jobs available in telecom industry and JD were also attached to it. Tata communication (Leena john, HR head) is in process for empanelment, request had been sent. Power point presentation has been attached to this file. Manufacturing: Revon cables had been approached. Database had been created for the companies at Hiranandani, Powai which can been approached in future for Business Development LT InfoTech Wipro in IT Tata AIG ICICI prudential Transocean(engineering) Ratio pharmacy Godrej Name of the companies which were approached as a marketing executive for empanelment, database has been created with the name of company, HR heads names and contact details are as follows Out of these 28 companies approached, 2 companies Torrent Pharma and Eisai became clients and will provide with fees of 8.50% per candidates selected. From 26th April to 30th April several companies were visited for empanelment request, presentation were given about Black Turtle and its Terms and conditions. 1000 companies database has been created (attached to this file on request) Branding Black Turtle website www.black-turtle.com is one of the major sources for Branding and creating awareness about the company, clients and contact details. Branding is done to increase the awareness as well as to enhance the identity of company. There is no separate Marketing unit in BT, so in terms of branding website was the only way to promote company to their clients. Strategies for Branding in last 3 months Brand message is critical to keep both internal and external imaging and communication on the same page, and to eliminate any gray in communicating what you believe your brand to be and what the consumer or your customers perceive it to be. There are 2 types of Branding External Branding Internal Branding External Branding: In an increasingly crowded marketplace as well as to survive with immense competition, communicating brand essenceto customers and consumers is a challenge. By evaluating the messages and desired results for our clients, we create events, experiences and sponsorships that speak directly to customers/consumers, interact with them and allow them to experience brands firsthand. From road shows, press and retail events to trade shows and industry events, it helps brands reach customers and consumers and engage them in emotional and experiential interactions. Activities done for External Branding of BT 1. Print Advertisements: Print media offers a stark contrast to broadcast media. Because readers consume them at their own pace, magazines and newspapers can provide detailed product information and effectively communicate user and usage imagery. At the same time, static nature of the visual images in print media makes dynamic presentations difficult and print media can be fairly passive. Format elements such as ad size, color and illustration also affect a print ads impact. Larger ads gain more attention, though not necessarily by as much as their difference in cost. Print ads for Black Turtle in Danik Bhaskar News paper i) Ajmer Drive On 16th April, 2011 a drive was conducted in Ajmer for hiring candidates in large number for our prestigious clients Deutsche Bank, Genpact and Tele performance. For attracting candidates as well for increasing brand identity first time ever Print ad was design for Black Turtle. Drive was successful as number of candidates turned up for the walk in interview. Ajmer drive print ad was on second page on Danik Bhaskar, Ajmer edition on 15th April. This advertisement was mainly designed to attract candidates as well as for Branding Black Turtle in Rajasthan as we have a branch in Jaipur. This ad was printed in Danik Bhaskar, Ajmer edition on 16th April, 2011. Cost for this advertisement was solely done by Black Turtle, it was 800 per